Roadmap
The written audit and a ranked plan. You decide what happens next.
- How each answer engine describes you today
- Findings across all six areas
- Fixes ranked by priority and effort
When someone asks an AI about your trade, does it name you?
AEO Audit shows how ChatGPT, Gemini, Perplexity and Google's AI answers read your website, then gives you a written roadmap to get cited.
Request your auditSee what we check
Free to request. Written for UK businesses.
You ask
Which firm should I use for commercial boiler servicing in Leeds?
Three firms come up most often for commercial boiler servicing in Leeds.1
Firm A publishes fixed service prices and its Gas Safe number on one page.1
Firm B lists every boiler make it services and its call-out times.2
Firm C shows reviews from named commercial customers.3
- 1 firm-a.example Prices and Gas Safe number on one page
- 2 firm-b.example Makes serviced and call-out times listed
- 3 firm-c.example Named customer reviews with schema markup
- ? yourbusiness.co.uk Not cited. Prices sit in a PDF. No structured data. Services page is two paragraphs.
Six things an answer engine decides about you
Every audit covers the same six areas, so you can compare one site against another.
- Who you are
- Your name, address, people and profiles must say the same thing everywhere, so a model resolves you to one business and not three half-matches.
- Answers on the page
- The questions customers ask should be answered in plain sentences near the top of the page. That is the text a model can lift and quote.
- Structured data
- Schema.org markup states your facts in code: who you are, what you sell, where you work, what people ask. It removes the guesswork.
- Who vouches for you
- Reviews, directory listings and mentions on sites models already trust. Claims backed by other people carry weight.
- Access for AI crawlers
- robots.txt, llms.txt, rendering and speed, checked against GPTBot, ClaudeBot, PerplexityBot and Google-Extended. If they cannot read it, they cannot cite it.
- How you appear today
- We ask the main answer engines the questions your buyers ask and record who gets named, in what words, and where you are missing.
The roadmap is the product
You get a written plan, ranked by what to fix first. No scores to decode. This is the shape of it.
| When | Fix | Why it matters | Effort |
|---|---|---|---|
| Now | Add Organization and LocalBusiness schema to the home page | States who you are and where you work in a form models read directly. | Hours |
| Now | Move prices out of the PDF and into page text | Models cannot quote what they cannot read. Competitors with visible prices get cited. | Hours |
| Next | Rewrite the services page as questions with one-paragraph answers | Gives answer engines complete sentences to lift. | Days |
| Next | Allow GPTBot and PerplexityBot in robots.txt | Currently blocked, so those engines never see the site. | Minutes |
| Later | Earn listings in the three trade directories models cite most | Third-party vouching moves you from claimed to confirmed. | Weeks |
From request to roadmap
Four steps. You only do the first one.
Request your audit
Send us your website address and tell us what you sell and where. It takes two minutes.
We run the audit
We check six areas on your site and ask the main answer engines the questions your buyers ask.
You get your roadmap
A written plan that ranks every fix by priority and effort, with the evidence behind each one.
You choose the route
Keep the roadmap, add a consult to walk through it, or have us implement the changes.
Three ways to take it from here
Requesting the audit is free. Consulting and implementation are quoted after you have the roadmap.
Roadmap and consult
The roadmap, walked through with you by a specialist.
- Everything in Roadmap
- A live walkthrough of every finding
- Help briefing your developer or team
- A re-check of your priorities after the call
Roadmap and implementation
The roadmap, then we make the changes for you.
- Everything in Roadmap
- Schema markup written and installed
- Pages rewritten so answers can be lifted
- robots.txt and llms.txt set up for AI crawlers
- A before and after answer-engine check
Questions people ask first
What is answer engine optimisation (AEO)?
AEO is the work of making your business easy for AI answer engines to find, understand and cite. It covers how clearly your site states who you are and what you do, whether your answers can be lifted as plain sentences, the structured data behind the page, and the third-party evidence that backs you up.
How is AEO different from SEO?
SEO aims to rank a page in a list of results. AEO aims to be the source an AI names inside a single written answer. The two share foundations such as crawlability, speed and authority, but AEO adds entity clarity, citable answers and structured data as first-class jobs.
What do I get from the audit?
You get a written roadmap. It records how the main answer engines currently describe your business, lists what is holding you back across six areas, and ranks each fix by priority and effort so you know what to do first.
Does it cost anything to request an audit?
Requesting the audit is free. Consulting and implementation are quoted separately once you have seen the roadmap, and you can stop at the roadmap if that is all you need.
Can you guarantee AI will cite my business?
No. Nobody controls what a model writes. We fix what you do control: how clearly your site states the facts, how your answers are structured, whether AI crawlers can read the pages, and the evidence that supports your claims.
Which AI tools do you check?
ChatGPT, Google Gemini and AI Overviews, Perplexity, Microsoft Copilot and Claude. We ask each the questions your buyers ask and record which businesses get named.
Who is the audit for?
Service businesses and small to mid-sized companies in the UK, or selling to UK customers, that win work from people who search, ask and compare before they buy.
Do I have to change my website?
The roadmap tells you exactly what to change, in order. You can make the changes yourself, hand them to your own developer, or choose the roadmap and implementation route and we make them for you.
Request your audit
Tell us who you are and what you sell. We run the audit and send your roadmap.
Free to request. We use your details only to run the audit and contact you about it. See the privacy notice.